Heart of Midlothian is delighted to confirm that hummel will become its new Technical Kit Partner from this summer.
Heralding the start of A New Direction, the Jambos will become an Elite Partner of hummel’s in a record-breaking kit deal for the club, which will span five years.
The partnership sees the iconic chevrons return to the famous maroon jersey, 20-years after they adorned the shirt when the Jam Tarts lifted the Scottish Cup at Hampden Park in 2005/06.
From season 2025/26, hummel will produce bespoke match kits, warm-up tops and training wear for the club’s Men’s, Women’s and Academy teams, all of which will retail to supporters through the Hearts Clubstore and heartsdirect.co.uk, in addition to JD Sports.
Speaking about the partnership, Chief Executive Officer Andrew McKinlay said; “It gives me enormous pleasure to officially welcome hummel to the Hearts family.
“A familiar face to many Hearts fans, hummel’s legendary chevrons are synonymous with the likes of Rudi Skacel, Paul Hartley, Craig Gordon and, of course, the Scottish Cup.
“To reignite that relationship as an Elite Partner, and open up an avenue to bespoke kits, warm-up tops, training wear and much more, is extremely exciting.
“Of course, it should not go unnoticed that this is another record-breaking commercial deal for the club and my thanks goes to our commercial team for all of their hard work and expertise in getting this agreement through to completion.
“My thanks, also, to Neil and the team at hummel, who have shown a real desire to work with us and bring their world-renowned chevrons back to Tynecastle Park.
“As the club enters A New Direction I’m looking forward to working with hummel and, like all Hearts supporters, I’m eagerly anticipating a first glimpse at next season’s kits when the time comes.”
Neil Burke, CEO of hummel UK, added; “We are incredibly proud to bring hummel back to Heart of Midlothian after 20 years. Some of the club’s greatest moments were achieved in a hummel kit, and we’re thrilled to reignite that special connection with the Hearts family.
"This partnership is about more than just supplying kits – it’s about celebrating the club’s rich heritage while embracing a new and ambitious era. We can’t wait to see the players and fans wearing our chevrons once again, and we look forward to working closely with the club to create designs that truly reflect the spirit of Hearts.”
