Heart of Midlothian is thrilled to announce a new partnership with global foreign exchange specialists, OFX, who will proudly become the sleeve sponsor of Hearts Women for the 24/25 season.
OFX is a leading provider of global FX services, helping businesses and individuals to securely move money globally, in over 50 currencies at great rates through their 24/7 online platform, app and 24/7 access to currency specialists. They also help businesses build currency risk management strategies amid the fluctuating exchange rates currently seen.
In addition to their support of Hearts Women as sleeve sponsor, OFX will have a prominent presence around Tynecastle Park on match days, with branding across the upper-tier LED boards, lounge and concourse screens, and a pitch-side static advertising board.
This partnership highlights OFX’s commitment to supporting women’s sports and aligns with their growing involvement in the world of sport as they also proudly sponsor international events like the Laver Cup, United Rugby Championship, Hess Cycling and the Legends Golf Tour.
Catriona McCallum, Hearts’ Commercial and Marketing Director, said:
“We are delighted to be partnering up with OFX for Season 2024-25. They are leaders in their field, and we look forward to benefitting from their market-leading knowledge in the season ahead.
Throughout our conversations, they have shown a clear commitment to supporting both the Men’s and Women’s First Teams and that is clearly reflected in the partnership we have agreed. We look forward to working with them and introducing them to the club’s B2B network in the season ahead.”
OFX, known for its fast and secure global payment services, views this partnership as a key opportunity to support the growth of women’s football while reaching a wider audience. “We’re delighted to announce our partnership with Hearts, this collaboration aligns with our belief in fostering growth both on and off the field. By supporting women’s football, we’re contributing to the development of talent and promoting a culture that values diversity, teamwork, and excellence—values that are at the core of OFX,” said Maeve McMahon, President of OFX EMEA.
